Flock Blog

An Inside Look

Hello and Welcome to Flock!

Thank you for joining Flock.  We have put a lot of thought and effort into creating an app that will let people connect with their friends through everyday activities.  Flock was built because we have consistently been faced with a dilemma:  How do you let your friends know you’re doing something and wouldn’t mind company without having to contact people or creating a formal event?  Current event planning apps are too structured and formal while location based Social apps trend towards letting your friends know where you are at the current point in time, and seeing where your friends are around you.  We combined an informal event concept with the location sharing concept to create open micro-events letting your friends see what you have planned and allowing you to see what your friends are up to.  By having an informal event creation and sharing process we hope to get people out and about doing things they would otherwise do alone or miss altogether.


Now that the easy part of identifying the problem and creating a solution in the form of an iPhone App is complete, we come to the hard part: making Flock useful to every one of our users. Throughout the development process our wonderful, dedicated team of beta users has been using Flock extensively to plan events with each other.  We are proud to say we had amazing positive feedback and we are confident the concept works.  The challenge of an app like Flock is that to be useful, users need to have the majority of their friend group using the app.  We have thought long and hard of ways to get the app into people’s hands and decided steady organic growth is the best path to positioning Flock as an integral part of our user’s social lives.  We are counting on our dedicated users to bring their social circles on board to create new Flock communities, and do more things together in real life.  We have built several tools to help with the process.  You can use the Find Friends screen to invite your Facebook friends or to send a text message to your contacts.  Also, each Flock can be shared via Facebook, Twitter, text, and email.  We hope you take advantage of these tools to grow your network and always stay current on the events around you.

The Future

It was a difficult process but our ideas and ambitions for Flock had to be organized and prioritized to bring you the best and most useful initial experience. We have a running list of features and suggestions from our users, which we will be implementing. Here are a couple of things on our plate for the immediate future:

Account Creation

As you have noticed Flock currently uses the Facebook platform exclusively for account creation.  This was the most efficient way for us to initially handle user management but we realize it will not suffice.  We realize people have various preferences and opinions regarding the various social networks and shared login solutions.  We will be implementing a registration system outside the scope of a social network, allowing anyone to join flock.


The idea behind Flock was for everyone to be able to freely broadcast the things they want to do and to see what list of friends have planned. We realize there are situations where you want to broadcast events to only a select group. Say a family gathering, or your morning running group. We will be implementing a privacy option as well as a Groups feature in Flock allowing you to selectively broadcast events to as large or as small a crowd as you like.

These are the two upcoming additions, which we think will make the app more useful and there are numerous others to follow.

Thanks again and Happy Flocking!

The Flock Team